For Thirdspace’s first apparel release, I developed the campaign from visual concept through execution. I created digital assets for social media, directed and filmed promotional content, edited campaign videos, styled models, and helped direct photoshoots. Rather than treating each deliverable as a standalone asset, I built everything around a shared visual direction and narrative. The campaign established an early identity for Thirdspace and allowed me to translate a brand concept across design, photography, styling, video, and social media.